The hardest part of being an author, for me, is promoting my books. Writing them is challenging, exhilarating, exhausting, brain-draining, but in a good way. Writing is fun! Promoting is thorny.
Publicizing through social media—capitalizing on networks such as Facebook, Twitter, LinkedIn, etc.— is touted as the easy, sure-fire way to send your book to the top. Last week I attended yet another seminar and came away with a few nuggets of wisdom, many of them the same points successful bloggers follow.
Target your audience. I write historical fiction, so my postings should be aimed at readers of historical fiction and book lovers in general. I have a “Page” on Facebook called Historical Fiction by author Georgia Ann Mullen. Most of the followers are people who have bought my books and retain an interest in reading the last book in the trilogy. I also have fans in Australia and Denmark, courtesy of a local friend who shared my postings.
Offer something of value. Only post when you have relevant news. For example, “book signing Tuesday at Barnes & Noble” or “books now available on e-readers.” Don’t just tell people “Still here –still writing.”
Ask questions. “What would you name a goofy guy with crossed eyes and a lopsided grin?” People like to give feedback.
Link your blog to your Facebook page. There’s a plug-in for this (I haven’t done it yet) or copy and paste the link (which is what I do now). You can also link Facebook to Twitter, so your blog postings travel farther. Shortcuts make more time for writing.
Add a box to your website that features your most recent Facebook posting. You might have to hire an expert to do this or beg a ten-year-old for help.
Get a shortname. I haven’t figured this out yet, but have asked my website guru at Sweet Solutions for help.
Post at night. Somewhere I read the best time to post is 8 p.m. to 11 p.m. and the best day is Wednesday. People are quite active on social media sites at that time.
The key to all this linking and posting is for your readers to talk about you and your books to their friends. If they think you’ve said something helpful or relevant, they might share your blog link, news of your book signing or questions about naming characters.
That’s the plan. Now, if I follow these suggestions, tear myself away from book three for at least an hour a day, I should hit the best seller list!